SocialTIC Case Study: Open Access Culture Video

Video: Cultura Libre - What Do You Think Open Access Culture Is? As discussed in the companion report to this case study, digital empowerment-focused nonprofit SocialTIC is not yet engaged with formal methods of measuring or assessing the impact of their work. In order to examine the organization’s implicit understanding of the importance of video as a tool for change, and the likely indicators for SocialTIC of Video for Change impact, this case study discusses an in-progress video addressing Open Access Culture being produced by Alberto Ramírez Martinell (Phd)., Secretary at Social TIC and Full time researcher at the Universidad Veracruzana. The hope is that a discussion of the goals of this video project will illuminate SocialTIC’s understanding of Video for Change’s efficacy and forms of impact within their broader organizational mission to engage people in digital culture, digital production, and networked conversations, debates and social campaigns. About the ProjectAlberto describes this video as a discussion with leading professionals and thinkers in the realm of Open Access culture in Mexico. The goal is to reveal their views on the subject in order to raise awareness and to generate an on-going conversation about the issues. Open Access culture, as an international movement or framing of the internet’s potential and future directions, is a key component of SocialTIC’s vision of inclusive digital empowerment.

SocialTIC: Impact Measurement

Julie Fischer interviewed Alberto Ramîrez Martinell from SocialTIC. This post shares the results of that interview. About SocialTICSocialTIC is a nonprofit organization dedicated to empowering people through technology. They are based in Mexico City and Xalapa, Veracruz.  They engage in research, training, support, content generation and promotion of information and communication technology (ICT or TIC in Spanish) in order to close the digital divide, and to build social empowerment. SocialTIC believes that ICTs both reinforce the work and goals of social change and civic organizations, and represents an historic opportunity to widely promote equality and inclusion. SocialTIC and Video for ChangeFor SocialTIC, the Digital Divide 2.0 is the difference between those who consume media and those who produce it. According to Alberto Ramirez Martinell, that is the framing into which Video for Change fits their mission. “It’s a time when we no longer watch YouTube or other video content websites, but also produce content for those kinds of sites. I think video, which has been the most complex medium for production, compared to audio, photographs and text, now with tablets and smartphones and low-cost cameras – everyone can produce video. It’s not about any specific technique but about content, about an idea. In that sense, it’s more about preproduction than production, so to speak.”One of the most powerful elements of video in the work of SocialTIC, from Alberto’s perspective, is its ability to allow many voices that document events, letting people stand up to or simply point out injustices, practices, or problems that need to change. “The concept of The Cloud, it becomes a group of people being in the same place at the same time, taking pictures and uploading videos to social networking sites, seeing phenomenon through different angles and different lenses. So this contributes not just to crafting videos perfectly, but pointing out specific elements of your society and things that could be better.” Most importantly, SocialTIC's mission to empower people by giving them access to information and social media practices and tools makes video a single part of a much broader whole. They seek to bring about change not just through video but giving people the ability to come together online, to make their voices heard, and to seize the power of networks online and offline to organize towards change. SocialTIC and Measuring ImpactAlberto notes, “Impact is a very tricky aspect to measure. I would say that we approach it in different ways.” Alberto describes SocialTIC’s understanding of both quantitative and qualitative concepts of impact. 

InsightShare and Video for Change

Video: Chris Lunch at TEDxIHECS "This is not a Video Camera" Soledad is a senior associate InsightShare. In this interview with Cheekay Cinco she shares her thoughts on Video for Change and measuring impact.. About InsightShare InsightShare is a 15-year-old organisation set up by Nick and Chris Lunch. Over the course of their existence, they have become international leaders in the use of participatory video (PV) for community empowerment. They have worked with communities across Asia, Africa, Latin America, Central and Eastern Europe, and Western Europe. Soledad says their work is focused on the 'Big P' meaning they focus on ensuring the participation of local communities in video-making. According to Chris Lunch, InsightShare doesn't train citizen journalists or video activists, they train community change-makers (see video above). One of InsightShare's most recent projects, called 'video girls for change', worked with adolescent girls in communities in Guatemala and Uganda, giving them the tools to express themselves and talk about the issues that matter to them. The project also enabled girls in the communities to conduct participatory evaluation through PV to create a space for bottom-up learning and downward accountability in the organisations they work with through girl programmes.  Soledad was directly involved in implementing this project in Guatemala and this was a project we returned to throughout our interview.

WITNESS. Video for Change and Measuring Impact

In this post Tanya Notley reports on an interview with Sam Gregory, Program Director at WITNESS. They discuss Video for Change and measuring impact.WITNESS and VIDEO for CHANGE WITNESS is an international not-for-profit organization founded in 1992 to use video and storytelling to address human rights abuses. Since this time, WITNESS has developed their own model for doing Video Advocacy. WITNESS defines advocacy “as a process that will bring about change in policies, law or people's behavior.” And they define video advocacy as “using visual media as a tool to engage people to create change”[1]. Sam Gregory, Program Director at WITNESS, says that although they focus on using video advocacy, they also work with organizations that employ a range of different approaches for ‘doing’ Video for Change. “We see Video for Change as a broad banner description for all kinds of ways that people use video and related media as a tool for social justice, a tool for positive social change. So we use it as a more accessible way to describe some of the things we do and also to include a broader range of people who use video but may not work strictly using a human rights advocacy methodology.”

SocialTIC Organises the "Réunion de Video para el Cambio Social en México y Centro América"

From 4 - 6 September 2013, SocialTIC, together with WITNESS, will be holding a video4change gathering in Mexico. It will be hosted at the Centro de Derechos Humanos Miguel Agustín Pro Juárez in Mexico City. They have invited video activists from Mexico and Central America to attend the event. The invitation (in Spanish) can be found here: Members of the video4change network, Small World News and Digital Democracy, will also be there. This is the first of three video4change gatherings that will be hosted by the network members. A second one is being planned in India by Video Volunteers in December. The third one will possibly happen in the Middle East and North Africa (MENA) region. The general aim of these gatherings is to create spaces where video activists from specific countries or sub-regions can share lessons, best practices and insight into how video can be used to influence social change. For more information, go to the Tumblr space that SocialTIC set-up for this event:


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